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How To Get Clients On The Internet For Our Workshop

Last November 30 was held in headquarters of ASETRA (Association of workshops of Madrid) Seminar-Conference how to get clients on the Internet for our workshop, organized by the advertising agency in Internet, Online Marketing MARKETALIA, in collaboration with the Association, convened a group of managers and sales managers of workshops, government services and franchises in the automotive sector. The meeting began with the intervention of Maite Gonzalez, Creative Director of Marketalia, who exposed conditions aestheticians and technicians who has to meet a web site to get convert visits to our web clients. Maite Gonzalez also stressed the great importance of the Landing Page (or landing page) as a commercial tool for first order capable of squeezing all the juice to our online advertising campaigns: workshops, businesses in short, have of mentalizing is that, in addition to its corporate website (whose function is more institutional or) (brand image, and oriented to the search engine optimization or SEO) performed a Landing Page for each of your promotions, with the aim of maximising the traffic generated by their online advertising campaigns. After a coffee break in which speakers and attendees could engage in dialogue and share commercial experiences in the network, resumed the session Javier Maldonado, CEO of Marketalia, who presented the exceptional advertising possibilities of the Google search engine and the high profitability of online advertising compared with media and traditional media, in these critical times for all sectorsincluding that of the car. In the words of Javier Maldonado: Google AdWords is the advertising 2.0, advertising for the 21st century, where you only pay for actual visits of potential customers interested in your product at that time, since you are looking for, not how traditionally you pagabas only by the fact of appearing, regardless of whether you see or not interested people as others. At last intervened Javier Martin, commercial Director of Marketalia, who explained how it has affected the emergence and the boom of social networks to the advertising traditional codes, changing the rules of the game, as it is the consumer that now has power over our brand, and it can become your best prescriber but also his greatest detractor, with the consequences that derive from this. Martin then focused on the network of greater growth, Facebook, commenting on, with real examples of workshops, the advantages that can bring to our business presence in that social network, as well as the need to implement in our business the figure of the community manager or outsource this service: whose profile combines the advertising, public relations, journalismthe sale, even diplomacy (to act as Ambassador between the brand and its public, and vice versa).

The meeting ended in animated chat among all attendees, who were exposed to the speakers your satisfaction by the quantity and quality of the information received, intending to put it into practice in their daily commercial work soon. The representative of ASETRA, his Director of communications Nuria alvarez, welcomed in public how the ceremony took place and promised to deploy to all partners to new session where discuss other aspects of online marketing of special interest for the sector of the workshop.

Tips For Working The Brand

The brand is one of the most important assets of a company. Create a brand strong, recognized by buyers both online and offline it will not happen overnight overnight. To work on the concept of branding of a company, it is forced to understand that most of the time, is not the amount of investment that is used in promotion on the internet which will make the difference, but a consistent conduct over a period of more or less long time. A well-established brand will survive to the company, even when this does not take more than the production or distribution of the product, for which the brand itself should be considered as a product to strengthen, promote and take care. Here show you some clues that will guide the actions to take for the development of a brand online and in the proper development of your online reputation: Be consistent. No audience remain within its radar marks appearing from time to time. If does not have enough strength to promote themselves in a global environment, focus on local markets. Keep in mind that a brand that comes stomping in certain regions, you will find the paved road to disembark in other latitudes, thanks to the facilities offered by the online promotion.

Work on damage control. This does not mean that comes out as a public relations representative for Exxon to try to explain the Exxon Valdez spill. Simply take each customer as a battle fought, and, if it solves it properly, won. If you have problems to satisfy the demands of some dissatisfied customers, strive for settling these specific problematic situations, in a wise way, and before the conflict escalate to social networks. Keep a healthy and regular online promotion policy. This requires planning and execution cared for a marketing plan online that allows you to sustain over time. Nothing will serve you to invest the budget for three months in a specific action, so then you can not perform other actions by lack of funds.

Consider your investment in online advertising as a category which you not do without, and not as an occasional expense that can accommodate the results of the exercise. Keep honest practices throughout all areas of its activity. Users have a special sensitivity to detect when someone does not act in an ethical manner, and, while it may seem that it has come his way, in the long run is the worst maneuvers. And once the public has become aware of deception, it will be very difficult to close new sales over the internet. If you liked this post and want to place it on your site, can do so smoothly, provided you cite as a source to my campaign will be consistent with my proposal: BARROSO Political radar you Frigate bird Sanctuary of Bardude, une escale incontournable Tourism, environment and air transport mycaraibes.com Blog Archive the spill in the Gulf in two documentaries. The importance of Social Media Marketing PYSN news Exxon Valdez Lessons Applied in Gulf Coast Cleanup News around the world