fluege.de examined frequent flyer programs the names are varied, but the principle is always the same: with programs such as flying blue, smiles & miles or miles & more the airlines want to lure the strongest customers. Travelers who repeatedly use the same airline, will be rewarded with flyer, hotel stays and more recently cosmetic surgery. The flight booking portal fluege.de is the frequent flyer programmes more closely looked at. The idea to include cosmetic surgery in the rewards program, Finnair, brought fresh wind into the established business with the flyers. Since the 1980s, the airlines try to tie their best customers with discounts and bonuses in itself. The concept has invented American Airlines, after a business analysis showed that only five percent of all customers for a total of 40 percent of sales were responsible.
This valuable frequent flyers should never move to the competition. The idea of the Americans was so successful that now all international airlines using bonus and premium programs compete for good paying customers. After registering for the program, all travelled miles are registered and can be redeemed from a certain balance. “Lufthansa offers such as the increase of the membership status’ to the gold card and the honorary title of Senator” after 130,000 status miles. The associated privileges are remarkable: first class check-in, access to Star Alliance Gold Lounge and preferred baggage. But caution: Miles must be used regularly, otherwise they will be forfeited. Also it rarely pays to Exchange miles for short-haul flights, because taxes and fees must be paid anyway. More information: news.fluege.de/… Contact: Lisa Neumann University first media GmbH barefoot streets 12 04109 Leipzig Tel: + 49/341/49288-240 fax: + 49/341/49288-59