Last November 30 was held in headquarters of ASETRA (Association of workshops of Madrid) Seminar-Conference how to get clients on the Internet for our workshop, organized by the advertising agency in Internet, Online Marketing MARKETALIA, in collaboration with the Association, convened a group of managers and sales managers of workshops, government services and franchises in the automotive sector. The meeting began with the intervention of Maite Gonzalez, Creative Director of Marketalia, who exposed conditions aestheticians and technicians who has to meet a web site to get convert visits to our web clients. Maite Gonzalez also stressed the great importance of the Landing Page (or landing page) as a commercial tool for first order capable of squeezing all the juice to our online advertising campaigns: workshops, businesses in short, have of mentalizing is that, in addition to its corporate website (whose function is more institutional or) (brand image, and oriented to the search engine optimization or SEO) performed a Landing Page for each of your promotions, with the aim of maximising the traffic generated by their online advertising campaigns. After a coffee break in which speakers and attendees could engage in dialogue and share commercial experiences in the network, resumed the session Javier Maldonado, CEO of Marketalia, who presented the exceptional advertising possibilities of the Google search engine and the high profitability of online advertising compared with media and traditional media, in these critical times for all sectorsincluding that of the car. In the words of Javier Maldonado: Google AdWords is the advertising 2.0, advertising for the 21st century, where you only pay for actual visits of potential customers interested in your product at that time, since you are looking for, not how traditionally you pagabas only by the fact of appearing, regardless of whether you see or not interested people as others. At last intervened Javier Martin, commercial Director of Marketalia, who explained how it has affected the emergence and the boom of social networks to the advertising traditional codes, changing the rules of the game, as it is the consumer that now has power over our brand, and it can become your best prescriber but also his greatest detractor, with the consequences that derive from this. Martin then focused on the network of greater growth, Facebook, commenting on, with real examples of workshops, the advantages that can bring to our business presence in that social network, as well as the need to implement in our business the figure of the community manager or outsource this service: whose profile combines the advertising, public relations, journalismthe sale, even diplomacy (to act as Ambassador between the brand and its public, and vice versa).
The meeting ended in animated chat among all attendees, who were exposed to the speakers your satisfaction by the quantity and quality of the information received, intending to put it into practice in their daily commercial work soon. The representative of ASETRA, his Director of communications Nuria alvarez, welcomed in public how the ceremony took place and promised to deploy to all partners to new session where discuss other aspects of online marketing of special interest for the sector of the workshop.