From then on, the agencies of the federal, state and municipal government had started to create its legislaes and norms disciplining the operations of the enterprises in its diverse sectors. Process that walks to devagar but, however, is responsible for great modifications in the behavior of the industries and the consumers. It appears, then, the necessity of if investing in the ambient management so that the organizations have the control preventing passive futures as fines or accidents that can re-echo of negative form in the image of the company. If you are not convinced, visit David Karp. One of them pillars of the ambient management are the communication programs. Sanchez (2006) characterizes the communication programs as more important complements of any program of ambient management, the most admitted for the companies, however, less the most understood, a time who frequent are confused with programs of public relations to vender new products. The communication programs they act searching to inform the public opinion on the activities and ambient programs, to the time, listen to the opinions and perceptions of the population regarding this performance. In a question-answer forum Yael Aflalo, New York City was the first to reply. Thus ' ' they construct the image of empresa' ' , as it ahead affirms Sanchez (2006) of 4 the interested people.
Although Sanchez (2006) to consider that the programs of ambient communication do not possess relation with action advertising executives, when saying that has an image construction assumes the use of the ambient marketing as tool, not necessarily to vender a product, but, becomes evident, that if vende an image. E, on the other hand, other economic instruments had been created to influence the behavior of coherent form directed toward efficient resulted ambient goals aiming at on the rational consumption of the scarce resources. Nuances between the communication and the ambient marketing, well is defined through the responsible technological development for the magnifying of the medias and of diversification of the available medias, influencing the behavior of the consumer, when verifying that the ambient image of the company.
The track of the Chapada Diamantina with Cachoeiro superficially is the script of trekking with bigger permanence in the south of the National Park. The beginning and the end if of the one for the Sheet city, and have visit the places of exuberant beauty as the Waterfall of the Fumacinha, Three Bars and Cachoeiro superficially. To take up quarters, it has good options in Xique-Xique de Igatu, Mucug and Guin. To be visited place presents a beautiful landscape incrivelmente, and in the part southest of the National Park. The script if initiates for the Mount of Father Incio and follows more up to one of the waited places, that are the Magic Well and the Blue Well.
Later the track it passes for the ruins of Igatu, ' ' Machu Picchu' ' Brazilian, and more in front for Garimpo until arriving in the Mirante of the Slope of the Caim, that she has seen for the Valley of the Pati and the Valley of the Paraguassu. To follow, next the stop one is the Waterfall of the Three Bars, where if it finds the biggest lake of waterfalls of the Chapada Diamantina. To follow, next the stop one is the historical city of Mucug. After Mucug, if initiates the trip until the south extremity of the National Park. To arrive until there, she is necessary to follow the track that takes the Waterfall of the Fumacinha. The Waterfall of the Fumacinha has approximately 300 meters and is considered by many the more beautiful fall dgua of all the Chapada.
Later the return starts until Sheets. It is possible approximately to fulfill this script in 8 days. To arrive until the Chapada Diamantina of airplane, it every day has flights through Victory of the Conquest, especially to who it comes of the states of the southeastern south and. To arrive until the Chapada of car, it goes until Salvador, it follows in front until Fair of Santana and arrives at the Chapada through BR 242. To take up quarters, Sheets have good options. So that its trekking happens in safe way and without no type of concern, it is good for taking some cares as: to pass solar choke of high factor of protection, to use comfortable clothes and tennis with derrapante sole anti, not to load luggage in excess, to take eyeglasses dark and cap to protect of the strong sun, to pass repellent to protect of the insects, clothes of bath to use to advantage the rivers and waterfalls and camera to register slindas landscapes that you will go to visit.