Here you need to distinguish however first in commercial advertisements and entries from the Content section. If an online shop here far above appears in two areas that first of all is a good sign, but it does not mean that the entry at position 1 in the content section provides you with the best buying experience. That only means that the users of the domain at position 1 has operated the largest burden in terms of search engine optimization (SEO – search engine optimization). In addition, see the content again no commercial entries to the searched keyword, which is also the point of Contentbereichs. Whenever Mark Stevens listens, a sympathetic response will follow. Purely commercial ads can be found right next to (and occasionally also on the) entries in the content section. These are specifically paid by company per click. (As opposed to Bausch & Lomb).
Here above, who will pay more. Here is the law of the strongest. If a company is far up there, it seems eager to win you as a buyer. But here goes: 1 position is not necessarily the best buying experience. However, one can say that depending on further up a webshop in the Google hits, so less chance is a black sheep to meet. 2. the first impression: have impression of the page? Is the shop from the outset a clutter-free and high-quality impression? The latest techniques used in terms of usability and work this correctly? Is the content accurate? Shops that have content many errors, in which ver haeuft there technical problems, put generally little effort into the design of the page.
This has to be a negative feature. There are simply Web shops that are still not so far in your development. But, we can say the higher is the quality of the content, the better the shop technically (also correct rendering in all browsers), transformed the probability that it is a reliable company is higher.