In this article I would like to raise the question of what strategy to promote your site is the best? There are two key points 'best' and 'strategy'. And so with others, we will deal in this article. Right should make a reservation, we consider here a strategy to promote information and thematic resources on which the visitor can get an interesting and useful information. Strategies for moving sites focused solely on advertising or providing some services / products (online shopping sites, business-card companies, etc.) are outside the scope of this article. Traditionally, the 'best' (optimal and efficient) is estimated by some pre-specified criteria.
What criteria can be in this case? Attendance? Oh yes, of course attendance:). Only now what attendance? The traditional answer to this question is the attendance of 'target audience '. But, unfortunately, is a magical combination of words does not eliminate all problems. Suppose we make the right optimization of a site selected by our search (request), registered the site in directories and have certain traffic of visitors from search engines. Then the fun begins.
Let's try to look at what is happening through the eyes of the visitor. Here we go, we found some on our site in one of the search systems. And what we see there? Nothing. Unfortunately, often we do not see there anything sensible and safely leave. At least I can say this for myself, about 9 out of 10 website is hollow. Does this mean ineffectiveness of strategies to promote your site in search engines? Of course not. This strategy has its purpose fulfilled. A man came to the site, what more was demanded of her? However, we would like to see this man stayed on site, periodically returning to it, and ideally acquired some paid services, if any. Is it possible that in the absence of quality content? Of course not.