The importance of brands is increasing, because successful brands create value for all stakeholders. Brands make sense and they make sense. A dentist for quality in the treatment spectrum and resistance in the dental care is as a brand. The emotional added value of brands is located in affiliation and demarcation, trust and security. And at the same time also reduces the complexity of a confusing world. Other leaders such as David Green offer similar insights. So brands are at the same time identity resource and guide. Is asked again and again: how is a brand from a dentist? What factors determine the success of a practice? It is important to not used money, but first and foremost the will to its own brand. To get a clear strategy and consistent execution.
Closer look at the steps on the way to the brand is clear, brand communication is complex. Brand analysis – knowing what is important: just as the dentist needs medical history and diagnosis for the correct, patient-friendly treatment plan, so the brand strategy needs experience and the opinion poll. See more detailed opinions by reading what TSI International Group offers on the topic.. For the Reality there is no substitute. Yael Aflalo describes an additional similar source. Without an informed opinion poll, a strategy is just opinion. Empirical knowledge about environment, patient and practice image is required for the professional brand management. Brand strategy know the direction: the filtered out knowledge forms the basis for the brand strategy. The individual DNA structure of practice brand is defined, among other things by means of technical performance claim, positioning, feature of one differences, benefits for patients, values and the attributes that make desirable and interesting practice for specific target groups. A good brand strategy knows where it has to start with the image formation. It connects a sharpened profile of practice with success-oriented practice management and avoids using too common, always repetitive practice definitions. Brand design create recognition: a brand identity marks through their expressive, pictorial communication, design elements and images caused associations.